SPERRY CLOUD COLLECTIONS

I oversaw the Cloud Collection from 2021- 2024, a signature line that showcased Sperry's pinnacle products. This collection was specifically designed for Tier 0 and Tier 1 distribution, emphasizing premium craftsmanship and innovative design. My role involved coordinating with cross-functional teams to ensure that the collection not only aligned with brand values but also resonated with our target market, ultimately enhancing Sperry's position in the tastemaker space.

CORE / ALWAYS ON

Collaborated with our EMEA and DTC partners to establish a core pinnacle Cloud line which celebrated Sperry’s rich heritage and iconic styles. In 1 year of reestablishing this collection we doubled the business with half of the amount of SKUS.

SPRING / SUMMER 2023 CLOUD CAPSULE COLLECTION: paradiso

In collaboration with trend analyst Kristin Rodger, this collection was inspired by the coast of Capri in the 1970s. It showcased a vibrant, retro color palette highlighted by mustard yellow, complemented by rich brown and ivory tones. Eye-catching prints enlivened the linings, while dipped tassels and lace ends added a playful touch.

AUTUMN / WINTER 2022 CLOUD CAPSULE COLLECTION: Speakeasy

Post-pandemic, people craved human connection but were hesitant to emerge into the outside world. This collection captured those sentiments. Inspired by a Speakeasy, it featured a rich color palette, refined leather, brass hardware and a print reminiscent of a pressed tin bar.