sperry seasonal Color, Material, & Trends
Collaborated with the marketing team to develop seasonal stories and direction. Oversaw the men’s and women’s design teams in defining seasonal trends, color palettes, material packs, prints, and overall themes.
Stealth Wealth
This trend story was inspired by the quiet luxury movement. It showcased effortlessly chic looks that exuded confidence. A relaxing color palette and luxurious materials displayed quality in timeless pieces. Handcrafted details such as hand stitching and weaving were used to set classic styles apart.
Camp Life
This men’s trend story celebrated individual style. Here, vintage were mixed with modern looks that brought vacation vibes to you. The color palette consisted of slightly washed-down primaries and classic neutrals. Water-resistant leather was mixed with nubby canvas and ripstop to bring durable outdoor functionality.
COZY FROST
This women’s trend story focused on texture and warmth. Cozy shearling and soft nubucks invited you to slip into the shoes while still looking chic. Grab a latte and enjoy.
Garden Party
Showcasing the softer side of summer, this women’s trend was inspired by outdoor picnics in the garden. Soft floral and gingham prints tied this collection together, complemented by natural woven textiles. A cohesive color palette of ivory, cream and shades of blue relaxed the eye and coordinated beautifully with any sundress.
GRIT & GRACE
This men’s trend story was inspired by fall in NYC. Heavy tumbled leathers, waxed canvas, gutsy outsoles and a deep color palette brought this collection together. A washed-down nautical paisley print was used in small accents and linings.
Great escape
This men’s trend story was inspired by the gorp-core trend and nomad movement. As work-from-home culture took off, the office could be anywhere. Warm neutral colors were accented with uplifting rust tones. Waterproof leathers were mixed with warm textiles, anchored with playful plaid accents.
Cast off
Inspired by fun adventures at sea, this Sperry Sport trend story brought together an outdoor-inspired color palette with a few playful accents. Texture was key, featuring tonal camo prints, heathered meshes, translucent tinted rubber and nautical rope-inspired webbing.
Kick Back
A fun, high summer trend story that brought vibrant colors to the forefront. It was composed of translucent materials with a shiny finish, salt-washed textiles and exceptionally soft nubuck leather.